Case Study - SEO Optimization
Objective
Client required a better ranking on the web. They were not getting properly indexed on the internet or appearing in valid searches. They had not performed any optimization on the exisiting site they setup using a template. Though the site had a clean, appealing design, it was not attracting the traffic needed. They felt having a professional optimize thier site could help in this area.
Solution
Techgrowth went to work on a 3 month plan of action. This 3 month period is typical of SEO projects because of the research and the speed at which response can be measured. The following plan and schedule was executed:
- 0 - 30 Days
- Analyze their existing site for issues
- Checked current Traffic \ Rankings (Yahoo, Google, MSN)
- Compiled a list of keywords which described the site (20-30 words)
- Constructed new Meta Tags for the site
- Reformatted and Added Content where needed on the Site 30 - 45 Days
- Built link relationships to other sites
- Performed Search Engine Submissions
- Recommended and Setup additional Advertising (Banners, AdWords, etc.) 45 - 90 Days
- Re-Checked Rankings (30, 60, 90, 180 days)
- Monitored Traffic and Results
Results This client noticed a 200% increase in traffic after 3 months. Their Goolge PR Ranking went from nothing to a 5. Through continued submissions and monitoring they continue to post good results.