Case Study - Meta-Max

Objective
To develop a method of delivering dynamic meta tags for a site. In addition, the system should customize the tags and content for robots\spiders that are indexing the page. This will serve the purpose of increasing visibility in major search engines by increasing the sites keyword base. Should be simple to use and once in place work without any interferance to the site.

Solution
Techgrowth developed a system by which categories of words are stored in a database on the client's server. Each category represented a different aspect of the business and helped to ensure all words that were appropriate got included. In addition to these keywords there were tables setup with sets of meta tags which could also be drawn on.

A script was created to run each time a page was loaded. Special code was designed to randomly choose words from each category when a page was loaded. The rest of the tags were then randomly chosen from the sets of tags stored in the database. This created tags that were unique everytime the page was visited.

Knowing that much of the indexing of these words were done in conjuction with the content, Techgrowth went a step further. We implemented code that could detect the precense of a robot or spider on the site. When this happened the first 200 words of the sites content would be adjusted to better reflect the content of the meta tags being displayed at that time. This would further solidify the validity of these meta tags with the search engines that were indexing them.

Results of using this product are nothing short of amazing. Within a few short weeks the client begins seeing more traffic. The majority of this traffic comes from new keyword hits that they never expereinced before. In time this traffic works to imporve the sites ranking overall. Sales and revenue get directly effected through the use of this script.

Technology Used

• ASP \ VBScript
• MS-SQL Server